Power Hour: Charge What You’re Worth

Are you pricing your worth or just to “get the job”? For many, pricing is the steepest

hurdle to sustainable growth. Join Electra Govoni, CEO of TAB Boston Northwest, for a

high-impact Strategic Roundtable session designed to turn your pricing challenges into

an advantage.

In this interactive hour, we move beyond generic advice. Using a structured “Hot Seat”

format, we will dive deep into real-world pricing dilemmas. You will witness—and

participate in—the power of collective intelligence as we peel back the layers of value

proposition, market positioning, and the mindset shifts required to charge what you are

truly worth.

Key Takeaways:

• The “Outside-In” Perspective: Harness the shared experience of diverse peers to identify blind spots in your current pricing model.
• Strategic Clarity: Learn how to transition from “cost-plus” thinking to “value-based” results.
• Action Steps: Participants will leave with a concrete commitment to elevate their financial strategy.

Meet Electra Govoni:

Electra Govoni works with CEOs and business owners through The Alternative Board

(TAB), facilitating peer advisory boards and providing executive coaching to leaders of

growing companies.

TAB brings together groups of business owners who meet regularly to share insights,

challenge assumptions, and help one another make better decisions. Electra facilitates

these conversations and works closely with each CEO to help translate those insights

into practical action inside their businesses.

Her work focuses on helping leaders’ step back from the daily demands of running the

company and think more strategically about growth, leadership development, and the

long-term direction of the business.

She is known for building trusted relationships with clients and helping leaders navigate

complex decisions with greater clarity and confidence.