How to Pivot During a Pandemic

The COVID-19 crisis has filled business owners across the globe with uncertainty about what’s to come.

Conversation topics focus on profit loss, business closures, and plans for reopening amidst a recession. Times are tough for business owners, that’s an undeniable truth. However, what happens when an already marginalized part of society gets hit with even more unexpected adversity?  For the 12.3 million women in the founder’s chair across America, lack of access to things like capital and cash flow has been a continuous hurdle. The halt of the global economy adds another layer of complexity to the problem. Now more than ever it’s imperative for women to band together and drive relationship-based sales, as we all navigate how to continue marketing in the new normal to stay afloat/thrive.

While traditional in-person networking is challenging with today’s restrictions, organizations like the Women’s Business League have pivoted to engage members through virtual avenues. Listen to the full podcast featured on the tycoono podcast:

Melissa & Amy

Melissa & Amy

Co-Founders of Women's Business League

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