Julianna Donovan | Owner of Salem Style

Tell us about YOU!!  I am the owner of Salem Style. I design and make crocheted goods, and run my indie retail business. In addition to owning my business, I work at a financial firm in Boston as their marketing manager, I received my MBA in 2020, and recently became a mom.

What makes you different/stand out in your industry? I am at least the fifth generation of crocheters in my family. My mom, grandmother, great grandmother AND great-great grandmother all crocheted as well. Salem Style pays tribute to these women and honors the tradition that has been passed down. My goal is to make high-quality handmade accessories modern and cool. Not anything “granny.” 😉

What do your clients love about you? They love that I take care into every item, and that if they have any questions or ideas, I respond. I love my customers and the community they have created.

What is the best advice you can share with others?  Keep your eyes on your own page. I have had moments of doubt and impostor syndrome when I focus on “competition”. It’s not worth keeping up with what others are doing. Follow what your heart wants you to do. People can tell authenticity from a copycat, and your energy will draw your customers to you!

How has the Women’s Business League helped you? WBL has been amazing. I joined via Zoom and have a group of women who mean so much to me who I haven’t even met in person yet! My chapter is the best group of cheerleaders and also a support group. When I had my baby in December, they put together the sweetest gift basket (it was huge, like a bucket!) and it brought me to tears. As a new “covid” mom, it meant the world to feel that love and support. And I feel more on top of my business (and life!!) with their support.

Julianna Donovan

Julianna Donovan

Owner of Salem Style

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