McKenna Murphy

To follow my recent graduation from the University of New Hampshire, I have been furthering my education through Hubspot certificate courses and freelance marketing work. These activities keep my mind sharp and show potential employers how passionate I am about connecting with consumers through meaningful marketing campaigns and the work that goes in to organizing them.

While my education was focused on how to be a strategic marketer, I have done detailed work with sports analytics. I have worked with software platforms such as Wyscout and STATSports to gather field data and then spent time building a report based on the results. I did similar work with SQLite in my Marketing Research course at UNH.

I really have only had one “client,” but I have received positive feedback on my efficiency and organizational skills. I respond quickly to emails during the week and produce final drafts within a timely manner.

I have learned over the last year that no connection is unworthy of your time. Some networking opportunities have gotten me interviews, while others have provided me with a meaningful conversation. The advice I have been given from industry professionals who I aspire to be at some point in my career have been invaluable.

WBL Young Professionals has provided me with the opportunity to meet others in a similar position as myself in their career journey. While these conversations are always meaningful, I also appreciate the opportunity to meet with industry professionals who can provide me with guidance. The educational opportunities have taught me unique aspects to networking that I otherwise wouldn’t have ever known.