Three Tips to Generating More Referrals

At Women’s Business League, we are all about referrals. Most of our businesses are built on word of mouth! This tried-and-true method not only fosters trust but also helps build long-lasting professional relationships. In fact, in B2B sales, over 40% of in-person meetings result in new customers, highlighting the importance of direct, personal connections. However, did you know you can significantly increase your referrals by taking intentional action? By adopting strategic approaches, you can enhance your networking efforts and maximize your business potential. Try out these tips and let us know what you think!

Make It Easy

Clearly communicate to people the exact problems you solve so they know when to bring up your name. Tell them who you’d love to work with!

Use This Formula

Fill in this sentence, “If you hear these challenges, please think of me! ___________________ ___________________ ___________________”

Don’t Forget to Say Thank You

Whether a personal email, handwritten card or more official referral program, be sure you’re properly thanking people if they send you new business.

Want our worksheet with the formula above to start generating more referrals?


We’re all about building a strong, supportive network for women in business through connection, opportunity, and community. A space where women of all backgrounds come together to uplift and encourage each other. Women with passion and energy. Insight and empathy. Women’s Business League is for those who want to achieve the highest version of themselves and their business (and lift up others at the same time!).

WBL has reignited the power of networking and strives to offer memberships no matter where you are in your career!

Picture of Melissa Gilbo & Amy Pocsik

Melissa Gilbo & Amy Pocsik

Co-founders of WBL