Narrow your niche and build a breakthrough business! Learn what a niche is, why it matters, and how it can help your business. When you stop speaking to everyone and start narrowing your focus and specialization, you're able to become KNOWN and accelerate the growth of your brand. Getting clear and specific on what you offer and who you are selling to will help you stand out and face less competition. It will also make marketing feel easier and more effective. Let’s work on how you can get more focused and differentiated so your brand becomes more memorable, referrable and profitable. Key Takeaways: 1. Understand the basics of niche strategy and why it’s important 2. Discover the risks of bland branding 3. Learn the business benefits of becoming a specialist 4. Build a stand out brand with the BullsEye Branding Formula 5. Formulate your brand positioning statement Meet Mallika Malhotra! Mallika Malhotra is an award winning brand strategist, confidence-stirring mentor, and dynamic speaker. After years of working in corporate advertising on brands like L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their brand message, find their power niche and build their business empire. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she's not building brands, Mallika is drinking coffee or red wine, reading a stack of books and dreaming about their next global adventure. She lives in beautiful Maine with her husband, 3 sons and mini Bernedoodle, Jax. To learn more about working with Mallika and her brand mentorship services, visit www.mallikamalhotra.co —- Please note that ticket sales will end 24 hours before the event in order to create the best materials, experience, and communication possible for you before, during, and after the event. Thank you!