Power Hour: Branding in Harmony: Building Recognition Through Consistency

Branding in Harmony: Building Recognition Through Consistency and Continuity explores the powerful role continuity plays in strengthening your brand identity. From visual elements and messaging to tone of voice and customer interactions, we’ll dive into the small yet impactful adjustments that can elevate your brand’s presence. Learn how aligning every aspect of your branding can lead to stronger recognition, deeper trust, and lasting impressions.

Key Takeaways:

• Assessing Your Brand: Learn how to evaluate your current brand identity and pinpoint areas for improvement.
• Consistency Builds Trust: Understand why consistent branding across all channels fosters credibility and customer loyalty.
• Continuity Enhances Storytelling: Discover how a unified brand narrative strengthens your messaging and connects with your audience.
• Strengthen Strategy, Save Resources: Explore how brand consistency can streamline your efforts and maximize impact without extra cost.
• Create a Cohesive Experience: Gain practical tips for aligning every brand touchpoint to deliver a seamless, memorable customer journey.

Power Hour Agenda:

• 30 minute presentation by guest speaker
• 30 minute expert facilitated discussion by Jennessa Durrani

Meet Laura Viola Maccarone:

Laura Viola Maccarone fell in love with graphic design at age 11, captivated by magazine layouts and her father’s collection of branded hockey pucks. Raised in a family of restaurateurs and signage entrepreneurs, she was immersed early in branding, fabrication, and design thinking.Her passion deepened through formal education and hands-on experience in editorial design, eventually expanding into nearly every design discipline—photography, signage, packaging, web, and print.In 2016, she founded Rizbee Studios, bringing over a decade of creative leadership and freelance experience to help consumer brands elevate their visuals and meet their business goals. Today, Laura is known for her commitment to brand continuity, material quality, and community-driven collaboration.

Please note that ticket sales will end 24 hours before the event in order to create the best materials, experience, and communication possible for you before, during, and after the event. Thank you!