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Power Hour: Demystifying Google Analytics

March 18 @ 12:00 pm - 1:00 pm

Join Julia Lumpkin as she leads this Power Hour on Google Analytics.

Google Analytics is a useful free tool for tracking and analyzing website performance. Furthermore, the new Google Analytics 4 (GA4) offers powerful insights about your website visitors. However, using it isn’t straightforward, and many beginners find it complex and difficult to learn.

In this workshop, led by digital marketing strategist and agency owner Julia Lumpkin, you will:

  • Receive a simplified breakdown of the basics of Google Analytics
  • Learn how to set up your Google Analytics
  • Learn how to read and analyze your data

Meet Julia Lumpkin:

As an MWBE-certified digital marketer with years of experience, Julia has helped numerous businesses achieve their goals through strategic planning, creative campaigns, and data-driven insights. Her expertise includes SEO, strategic website creation, and email marketing. Julia has a proven track record of increasing brand awareness, driving website traffic, and generating leads.

Julia is passionate about staying up-to-date with the latest digital marketing trends and technologies to ensure her clients stay ahead of the competition.

Please note that ticket sales will end 24 hours before the event in order to create the best materials, experience, and communication possible for you before, during, and after the event. Thank you!