Transforming adversity into entrepreneurial opportunity in the ‘next normal’

Catastrophic events have the uncanny ability to snap into focus what is most important. Truth is, it often takes a calamitous event for people to change behaviors. The power is not found in the event itself, but rather in how it changes us—the action it calls us to.  

The same is true in business. Right now, the world is experiencing a collective catastrophic event. It is set to change the future of business forever.  

Small and midsize businesses employ about half of all working Americans and generate 44 percent of the country’s gross domestic product. Nearly half of those businesses reported a revenue decline because of the pandemic.

In order to survive, entrepreneurs will have to take meaningful action to transform the adversity into advantage as we approach the “next normal.”

Read the full article at BOSTINNO.

Picture of Melissa & Amy

Melissa & Amy

Co-Founders of Women's Business League