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Power Hour: Results Driven Marketing

Power Hour: Results Driven Marketing Switch on your marketing A-game with Alicia Williams, Founder and Creative Director of Aliste Marketing Agency. Want to know the secret to turning strangers into clients? It's strategy. Join us for a packed hour of tips and tools to create a marketing strategy that delivers results for your business. You'll learn: How to speak to your ideal client in a way that resonates How to use resources to deliver your consistent message How to align sales and marketing for ongoing conversions How to use email marketing as an effective part of your marketing strategy Meet Alicia Williams Alicia Williams is the Founder & Creative Director of Aliste Marketing, a boutique marketing agency. Alicia helps clients’ transformations from unseasoned startups into unfettered successes. Her impressive personal accomplishments and passion for helping fellow entrepreneurs realize their own dreams have garnered her numerous accolades, including the 2016 Outstanding Women of Family Business award, recognition as one of Worcester Business Journal’s 40 Under Forty, and the honor of being the Spotlight Entrepreneur for Capital One Spark. Shortly after graduating in 2008, Alicia launched her new venture from her laundry room during an economic recession when entrepreneurship was highly discouraged. Alicia refused to believe that her creativity and passion were limited to the 9-5 corporate realm, and more than a decade later, she continues to break the status quo as an industry leader. Alicia’s gift for out-of-the-box creative strategies with real metrics to show ROI have won her a dedicated client base as well as the attention of branding giants like Microsoft and Staples, both of whom have invited Alicia to present her take on marketing strategy. She’s also a Certified Women Owned Business, Certified Green Business, HubSpot Partner Certified, and Constant Contact Certified Authorized Local Expert. As a valued media commentator and published author, Alicia has been featured on USA Weekly, Authority Magazine, Thrive Global, CMS Wire, and CBS Radio The Sports Hub. Above all, we believe in spreading kindness and goodness in the world. —- Please note that ticket sales will end 24 hours before the event in order to create the best materials, experience, and communication possible for you before, during, and after the event. Thank you!