In today's market, a recognizable brand isn’t built overnight; it’s crafted through intentional, consistent experiences. Branding in Harmony: Building Recognition Through Consistency and Continuity explores the powerful role continuity plays in strengthening your brand identity. From visual elements and messaging to tone of voice and customer interactions, we’ll dive into the small yet impactful adjustments that can elevate your brand’s presence. Learn how aligning every aspect of your branding can lead to stronger recognition, deeper trust, and lasting impressions. Key Takeaways: Assessing Your Brand: Learn how to evaluate your current brand identity and pinpoint areas for improvement. Consistency Builds Trust: Understand why consistent branding across all channels fosters credibility and customer loyalty. Continuity Enhances Storytelling: Discover how a unified brand narrative strengthens your messaging and connects with your audience. Strengthen Strategy, Save Resources: Explore how brand consistency can streamline your efforts and maximize impact without extra cost. Create a Cohesive Experience: Gain practical tips for aligning every brand touchpoint to deliver a seamless, memorable customer journey. Power Hour Agenda: 30 minute presentation by guest speaker 30 minute expert facilitated discussion by Jennessa Durrani Meet Laura Viola Maccarone: Laura Viola Maccarone fell in love with graphic design at age 11, captivated by magazine layouts and her father’s collection of branded hockey pucks. Raised in a family of restaurateurs and signage entrepreneurs, she was immersed early in branding, fabrication, and design thinking.Her passion deepened through formal education and hands-on experience in editorial design, eventually expanding into nearly every design discipline—photography, signage, packaging, web, and print.In 2016, she founded Rizbee Studios, bringing over a decade of creative leadership and freelance experience to help consumer brands elevate their visuals and meet their business goals. Today, Laura is known for her commitment to brand continuity, material quality, and community-driven collaboration. Please note that ticket sales will end 24 hours before the event in order to create the best materials, experience, and communication possible for you before, during, and after the event. Thank you!

One call. Three powerful paths. Unlimited growth. WBL Power Circles are 90-minute virtual sessions designed to give you exactly what you need—when you need it most. Whether you're craving connection, ready to skill up, or in need of a strategic sounding board, this is your time to get energized, supported, and inspired. Think of it as the choose-your-own-adventure of member benefits. Power Circles are intentionally designed with structure and flexibility—because we know your time is precious. Show up once. Pick your path. Come away smarter, stronger, and more supported than ever. Breakout room options: Connection Room: High-energy networking with a facilitator to keep intros intentional and fun. Tech Training Room: Bite-sized digital training—think Canva hacks, email tips, or automation tools. Learn how to maximize your Google calendar, learn how to use Zapier, etc. Mastermind Room: A guided brainstorm around a rotating business topic (like marketing, systems, or scaling). FAQs: Do I have to commit to a specific breakout room when I RSVP? Nope! You choose when you arrive—and can switch halfway through if you want a new focus. Will I be “put on the spot”? Only if you want to be! All rooms are welcoming, and facilitators are there to guide—not pressure. How often will these be offered? We’re planning a quarterly cadence. Is this only for members? Yes—Power Circles are a members-only benefit designed to deliver incredible value.   *This is a WBL Member only benefit. Join Now to become a member today.*