Alyson Iarrusso | Cove Fine Jewelry

Tell us about YOU!!  I’m Alyson Iarrusso, the owner and lead designer of Cove Fine Jewelry, a fine jewelry brand inspired by the coastal lifestyle of New England. I create solid gold, lab-grown diamond, and gemstone pieces that capture the timeless beauty of the sea. With a deep appreciation for craftsmanship, I work closely with master jewelers in New York City’s Diamond District to bring each design to life, ensuring every piece is made to the highest standards. When I’m not designing, you can find me by the water, drawing inspiration from the ever-changing tides and the coastal landscapes I love.

What makes you different/stand out in your industry?  Cove Fine Jewelry stands out for its commitment to American craftsmanship and coastal-inspired design. Each piece is Made in the USA using solid 14k gold, lab-grown diamonds, and carefully selected gemstones. Our collections capture the relaxed sophistication of New England summers, blending quality with a sense of place. We prioritize sustainability, transparency, and craftsmanship, offering jewelry that not only looks beautiful but holds lasting value.

What do your clients love about you?  My clients appreciate the personal touch I bring to my work. From designing signature pieces to overseeing every detail of production, I’m deeply involved in every aspect of my brand. I strive to create meaningful connections with my customers, offering a personalized experience that extends beyond just the jewelry. They also value the quality and craftsmanship of my pieces, which are designed to become cherished heirlooms.

What is the best advice you can share with others? Stay true to your vision, and don’t be afraid to carve your own path. Building a brand takes time, patience, and a deep connection to your values. Celebrate the small wins, trust your instincts, and always remember why you started.

How has the Women’s Business League helped you?  The Women’s Business League has been an incredible source of support and inspiration. It has connected me with like-minded, driven women who share the challenges and triumphs of building a business. It’s a place to find mentorship, encouragement, and the kind of community that truly lifts each other up.