Tell us about YOU!! I’m Mallika Malhotra, The Brand CEO – an award-winning brand strategist, mentor, and speaker with years of experience in corporate advertising, working on well-known brands like L’Oreal, Oil of Olay, and Clorox. Through these experiences, I’ve gained invaluable insights into the power of branding and the key strategies required to build a remarkable brand. Now, I help female entrepreneurs get clear on their brand messaging and define their power niche. Using my proven BullsEye Branding Formula, we define your business specialization and position you as the authority, whether you’re a seasoned entrepreneur or new to the market. We’ll say goodbye to feeling overwhelmed and hello to the confidence that comes with a clear, well-positioned brand.
What makes you different/stand out in your industry? My favorite question! I have an unmatched expertise in business niche strategy and community building. I am an accessible, hands-on mentor and award-winning brand builder for female entrepreneurs who struggle with standing out in their crowded industry and want to become the sought-after expert. I have worked with hundreds of clients, published a book, and lead multiple online communities dedicated to brand development.
What do your clients love about you? My friends and clients affectionately call me the brand energizer because I am a strong believer in getting out of your comfort zone, taking action and implementing ideas. This high energy vibe and my results-oriented approach keep my clients coming back for more!
What is the best advice you can share with others? A confused mind never buys! Get laser sharp clarity around your expertise, your audience and your offer, and watch your business and confidence grow faster.
How has the Women’s Business League helped you? 3 years ago, I moved to Maine and left a rich network back in NJ. I was desperate to find like-minded business women in my new home state and WBL was a game-changer. Through this empowering community, I have met amazing women locally and online, some of which have become partners, collaborators, alliances and clients. The energy of the WBL culture is motivating, passionate and inspiring.